Envelop

Gravity is invisible, as is the wind and the air. These forces surround us and are evident if we look for them. The same can be said for good ideas and stories. They encase us, capture our attention, put us…

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Heart Gallery of Alabama

Heart Gallery is a wonderful non-profit that helps children in the foster system to find a forever family. One of my favorite kinds of design is design that helps create community and joy. This project is still a work-in-progress. My…

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Sumo Sushi

For this logo, I played around with concentric circles, trying to evoke the idea of a sumo wrestler with as little form as possible. The red circle is the symbol of the Japanese flag. The circle is also the shape…

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Huebris

I created Huebris as my own boutique creative studio, founded in 2008. It’s a tongue-in-cheek brand that makes a brazen statement. The slogan for a long time has been, “Our business is your pride.” In other words, I wanted a…

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Layne Savoie Golf

This logo is cut from a pose of Ben Hogan, and I’d like to think he would stamp it with his imprimatur today. To create an iconic and memorable logo for Layne Savoie Golf, I started with a photograph of…

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consort

I created the company and brand name for consort, as well as the logo and identity. Two cups and a taut string can take a message far. I like to think design—and how well a crafted message resonates with its…

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compl-eye-nt

Striking, no? For this compact, compelling and attention capturing logo, I borrowed a little from Francesco Saroglia, a la the infamous Woolmark logo. I created this logo of an all-seeing eye to help convey the benefit of compl-eye-nt, a software…

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WordCamp Birmingham

I had the wonderful opportunity to volunteer design services for WordCamp Birmingham. There were several meetups involved, and a great many talented people dedicated their free-time to help foster growth of the web development community in Birmingham, Alabama. My contributions…

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VineLight Fire Intelligence

I employed a design process for VineLight that is time-tested and has been used when crafting brands and properties for the like of Apple and Twitter. The green flame is cut from overlapping pieces of circles that vary in diameter,…

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Hollander

For Hollander, I occluded overlapping circles and spirals within the Fibonacci sequence to produce a simplistic rendering of a flowering bud with as minimal detail as possible. The representation is fresh, verdant, and clean. It’s mathematical, yet organic—as pristine as…

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Helm

A bespoke brand sporting spokes and felloe, Helm mans the open seas and subtly nods to its sartorial nature. There was temptation in the creative tempest to add more detail—barrel, spindle and pedestal—but these additions subtracted from the simplicity of…

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Banks Home Building

Taking inventory of current design trends for logos in the home building industry, one quickly notices a pattern. In my research, I found dozens of logos from competitors that all use profiles and silhouettes of homes. Usually, these designs consisted…

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Spiracle

Spiracles are the little openings through which butterflies breathe. I designed a line art logo that created forms from lines that are all open as well. One of the gestalt principles of perception is closure. It suggests that humans like…

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Shugie’s Gourmet

Everyone knows the five love languages, but perhaps food should be number six. With Shugie’s I captured some of the intimacy of cooking for loved ones with a logo mark that literally hugs the bowl, inviting one to dwell on…

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next radar

The abstract nature of this logo may render it simple and innocuous at first glance, but it is built from some of the most powerful patterns in design. It’s a conspiracy theorist’s dream, literally crafted over a topographical map of…

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Pivotal Point Golf

Time and space are equally represented in this deceptively simple brand. Both the hands on a watch face and the XYZ coordinates of a point in space can be seen simultaneously. Luckily, most watches are advertised with the time set…

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Mintagon

A pentagonal peppermint swirl is used to represent this covert confectionary. I helped create the brand and logo on this project. It started with a few gestalt design exercises, playing with shape, line and form. I used a black and…

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Wax

Brevity and memorability are among the most common characteristics of a successful brand. Some of the most famous billionaires today may attempt to boil down their success to one word: chance. But perhaps other outliers are at play. Perhaps there…

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Steel City Realty

Birmingham has been called many things. The Magic City. Steel City. And those sobriquets have been co-opted for all manner of businesses. Magic City Grill. Steel City Pops. For some businesses, the brand isn’t about standing out in a crowd…

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Atlas Healthcare

Ayn Rand said, “The hardest thing to explain is the glaringly evident which everybody had decided not to see.” For Atlas Healthcare, I chose a logo mark whose metaphoric design was only moderately evident. An image of Atlas holding up…

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HighPoint Holdings

I helped HighPoint create their website in 2009. Through the years, the site didn’t age all too well. But I also was able to work on a couple ideas for logos for their business too. HPH is a multifamily property…

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Labyrinth Holdings

The human mind is powerful and primed to recognize patterns. “What is that? Is it a sundial and shadow? No. It’s a shark fin. No. What is that?” The longer you spend trying to put something into its proper box,…

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Portrait Homes

You may have heard, we’re living in an era of “flat” design. Long gone are the skeuomorphic clever photoshopped textures of the early 21st century. The design pitch we were sold was that flat designs are simpler and more intuitive,…

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recyclABILITY

The ARC of Jefferson County has been serving individuals with intellectual disabilities since 1953 and is the 5th largest non-profit organization in Birmingham, Alabama. My logo design services were requested for the creation of the Arc’s then new recyclABILITY program,…

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Crestwood Votes

While I was a resident of the Crestwood North neighborhood in Birmingham, I served briefly as the VP of our neighborhood association. I also helped out by designing art for signs, social media and public displays encouraging others to vote…

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FusionScore

In order to measure results, one has to have data. You cannot measure something from nothing. FusionScore introduced a new data layer to healthcare between the doctor and patient. The results boasted the ability to lower insurance premiums, reduce confusion…

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Topics on Optics

I helped craft this brand, including creating the succinct and rhythmic name. Topics on Optics was a trade publication for the ophthalmic community, and was purposefully constructed to be a resource for both industry professionals as well as consumers. It…

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Construction Industry Wire

Heavy, well-built, substantial—this logo hits like a ton of bricks. I employed the most common job site familiar colors of black and yellow for this digital trade publication which immediately looks and feels like it has always been right there,…

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District 1 City of Birmingham

I have a soft spot for anyone who endeavors to use design to empower and improve their community. So when Birmingham city councilor Clinton Woods approached me to establish a logo that would rally citizens across the various neighborhoods in…

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Health fundit

As a small start-up whose bread-and-butter was scalable and reliable healthcare funding software, the client and I decided Health fundit needed a logo that toyed with the notion of scaling shapes and forms. The logo is fitting with its peers…

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