Shugie’s Gourmet

Everyone knows the five love languages, but perhaps food should be number six. With Shugie’s I captured some of the intimacy of cooking for loved ones with a logo mark that literally hugs the bowl, inviting one to dwell on the magic of licking the spoon. I was involved at all levels of branding—logo design, strategy, competitive analysis, print, packaging, identity, social media and digital content. I even crafted the tagline, “Share food. Share life. Share Shugie’s.”