The abstract nature of this logo may render it simple and innocuous at first glance, but it is built from some of the most powerful patterns in design. It’s a conspiracy theorist’s dream, literally crafted over a topographical map of Easter Island, utilizing the Golden Ratio and marrying three iconic figures of any Illuminati design: the circle, cross and triangle (or pyramid). This abstract logo is stronger than cement, and quickly adheres to memory. Glance at it a half dozen times, and one feels like the mark has existed for ages. The best logos are memorable. A great-looking logo that is also salient will lend itself well to growing your brand. For next radar, I harnessed remarkable simplicity in design, with a logo easily translated to different media.