Topics on Optics

I helped craft this brand, including creating the succinct and rhythmic name. Topics on Optics was a trade publication for the ophthalmic community, and was purposefully constructed to be a resource for both industry professionals as well as consumers. It tested well as a trustworthy knowledgable leader by its professional look and feel, and clever use of eyeglasses hidden—albeit in plain sight (no pun intended)—in the lettering of the logo. It was perceived as both friendly and smart, and was very easy to remember; all of which add up to a home run brand.