Construction Industry Wire

Heavy, well-built, substantial—this logo hits like a ton of bricks. I employed the most common job site familiar colors of black and yellow for this digital trade publication which immediately looks and feels like it has always been right there, sidled up next to a DeWALT drill or Caterpillar backhoe. The Phillips-head screws were an easy, subtle connection which also added to the overall weight of the typeface. The logo was a great hit for trade shows, and could be easily and legibly discerned across the show floor.