Steel City Realty
Birmingham has been called many things. The Magic City. Steel City. And those sobriquets have been co-opted for all manner of businesses. Magic City Grill. Steel City Pops. For some businesses, the brand isn’t about standing out in a crowd as much as broadcasting that you are a part of the tapestry of the community. Realtors have to know the community where they operate. They have to be a part, invested in shared success—a staple. So I took a staple of the city’s skyline, and applied it to a brand for a realtor doing business in the greater Birmingham region.