I was the sole product designer (and the first design hire) at Linq for two years. I touched almost every screen and every experience of the app, and kept up to six engineers busy with finished designs, prototypes and detailed acceptance criteria. I found lots of little places where just adding a little thought to the experience and design yielded outsized benefits. An simple improvement I found and implemented to our upsell conversion experience boosted our subscriptions by 30% and displaced the cost of my salary. I think and act like an owner. When work is brought to me, I always ask a bunch of questions, and make sure I understand the underlying business goals. Then I try to go above and beyond what is requested of me. If a prototype won't convey the full intended UX, I'll take to CodePen and make a fully interactive example.

At Linq I helped:

• Build out a world-class design and experience team. My team was consistently praised and regarded as indispensable to the company. I write job descriptions, review applications, interview candidates, create and administer design challenges.

• Quadruple our ARR (4.5x 📈)—in under 2 years, and during a time when most start-ups were shifting from "growth at any cost" to "default alive" strategies—and proving the ROI of good UX design.

• Craft the first version of our design system. Provided engineering with AWD (Align with Design) cross-functional collaborative feedback. Documented and trained our team on design system use and iterative improvement. Created a scalable and replicable product aesthetic grounded in the Linq brand. The results of these efforts were highly cohesive experiences built on faster product development cycles.

• Add countless product features and customer journeys. In my first year alone I was involved at a high level on over 44 features shipped, requiring me to personally design more than 550 screens.

• Perform research in sources like amplitude to identify data-driven design insights, and directly link our work to enhanced user engagement, stickiness and product performance.

• Lead internal multi-disciplinary brainstorming workshops to understand department needs, foster company-wide culture of innovation and earn stakeholder buy-in for future feature recommendations.