Shugie’s is a Birmingham-local startup selling gourmet cheese products and more. I was involved in the branding, identity and logo design creation as well as several print and graphic design jobs. From the name to the tagline copy, my fingerprints are in this brand. “Share food. Share life. Share Shugie’s.” is a great motto for a 21st Century business that is all about “sharing” everything online. The hashtag generation has a call to action in the slogan, #shareshugies. The logo design went in several directions before turning the “S” into the standalone logotype. The bowl and spoon “S” has the potential to become iconic quickly, and stand on its own while supporting the brand in the future.