U.S. Civil Rights Trail
I was blessed with the opportunity to work on a once-in-a-lifetime project during my tenure at Luckie. A huge undertaking, spanning tourism boards from states across the Southeastern U.S., the Civil Rights Trail project and website aimed to create a unified trail from a patchwork of places which shaped the Civil Rights Movement. Sometimes design and development are barely a garnish, because the message, the ideal they engender, stand on their own merit. Still, you feel that much more respectful as you try to offer the discipline and thoughtfulness such an initiative deserves.