Kelly Road Builders
I crafted a website for KRB that was clean, minimal and objective driven. The site starts by making a big impact, which is achieved with a full width video loop of the tumultuous asphalt milling process. KRB wanted to keep their branding unchanged, which meant working with vibrant green and purple colors while also trying to convey the staid nature and dependability demanded of people in the roadwork industry. The slab-serif font paired well with their brand and helped to foster a kind of attitude and resilience that matched the tough nature of their work. Visit the KRB site today.