Construction Industry Wire

While working at Labyrinth we started to go after niche markets that were underserved in wire services. Construction Industry Wire deserved a bold thick font that aligned itself well with the Caterpillars of the world. I added a few plus signs in the letter “o” negative space to suggest inclusion—that and a phillips head screw. This logo is sturdy and hardworking. It is organized and level. It really belongs on the job site.